The design is rooted in EB Denim’s brand identity. We wanted the customers to feel both amazed and welcomed — the same way customers feel about her denim. We started with the original architectural elements: the peachy pink and green tiles on the floor and arches. From there, we developed the palette — Dusty Rose and Green as primary colors, burgundy for boldness, and stainless steel to modernize the space.

Beyond honoring the brand and the architectural bones of the space, we wanted to weave in a personal layer by celebrating Founder Elena’s Italian heritage. We incorporated Venetian plaster and marble as a quiet tribute to Italy’s design legacy — materials that have shaped Italian architecture from Late Antiquity through the Romanesque, Renaissance, and Baroque eras.